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January 6, 2023
• Mis à jour le
March 18, 2025

How Tiimo makes planning accessible without ads

Tiimo’s freemium model reflects our belief that planning tools should be accessible, user-centered, and designed for how neurodivergent people actually think.

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The idea that started it all

Tiimo started in 2015 with a simple yet ambitious idea: to create a planning app designed by and for neurodivergent people. Inspired by a research project with neurodivergent teens, the app was built to support ADHD’ers, Autistic folks, and anyone who thrives with visual organization. From the very beginning, co-creation and inclusion have been at the heart of how we work.

Our team reflects the community we support—many of us are neurodivergent ourselves. Based in Copenhagen, we embrace flexible working styles to accommodate different support needs and ways of working. Our approach is non-hierarchical and user-driven, ensuring that Tiimo truly serves the people it’s made for.

Melissa, one of Tiimo’s co-founders, was diagnosed with ADHD and dyslexia later in life. Her experiences brought invaluable insights to the design process, helping shape an app that reflects real needs and lived experiences.

Today, Tiimo is used by over a million people worldwide. Our goal has always been to help people feel more in control of their time and routines. We’re proud of the incredible community that’s grown around the app and grateful for the trust our users place in us.

Why isn't Tiimo completely free?

We’ve been asked this question many times, and we get it. Planning tools can feel out of reach for some, and we’ve always worked to make Tiimo as accessible as possible. However, two key factors shaped our approach:

No ads - ever

Ads can be distracting, and for an app designed to support focus, they simply don’t make sense. From the start, we made the decision to keep Tiimo completely ad-free. While ads could have helped cover costs, they would have gone against what Tiimo is all about.

Good apps need resources

Creating and improving a tool like Tiimo takes time, care, and resources. From intentional design to continuous updates, every part of the process requires funding. We’re committed to fair pay for our team, many of whom are neurodivergent, recognizing the systemic underemployment our community often faces. Premium subscriptions have helped sustain this work while keeping the app user-centered and distraction-free.

The funding that made freemium possible

In 2022, we reached a major milestone. We raised €3 million from social impact investors like People Ventures, Crowberry Capital, and Divergent. These partners share our mission to create tools that empower neurodivergent people and their communities.

This funding allowed us to introduce a forever free version of Tiimo. But we wanted the free version to offer genuine value, not just feel like a demo. That’s why it includes core features like the visual planner, focus timer, and anytime activities—tools that make a difference in everyday life.

For those who need more advanced tools, premium is there when you’re ready. It offers features like:

• Calendar integration (Google/iCal)

• Multi-device sync (phone, desktop, tablet, and watch)

• Shared access for up to five profiles

If you’re curious, you can try premium free for seven days to see if it’s right for you. Start your free trial below! ⬇️

Tiimo change la façon de planifier

Créé par des personnes neurodivergentes, pour les cerveaux qui pensent autrement. Plus clair, plus souple, plus utile au quotidien.

Apple logo
Télécharger sur l’App Store
Google logo
Télécharger sur Google Play

So, what's next for Tiimo?

The world still has a long way to go in creating systems that truly support neurodivergent people. Challenges like inaccessible diagnostic processes, lack of accommodations at work or school, sensory-unfriendly environments, and limited mental health support highlight just how far there is to go in creating a more inclusive society.

At Tiimo, we’re committed to creating tools that make a real difference. We’re exploring features like mood and habit tracking to help users understand how their choices and environments influence their well-being. With user consent, anonymized data could also contribute to research that improves diagnostic tools and develops more effective support systems for neurodivergent people worldwide.

While there’s more to do, we’re excited to keep building tools that empower individuals, strengthen communities, and create meaningful change.

If you’d like to learn more about Tiimo or our vision, check out our about page or reach out at hello@tiimo.dk. We'd love to hear from you! 

This article was updated in December 2024 to provide the most current and accurate information.

À propos de l’auteur·ice

Melissa Würtz Azari

Melissa est cofondatrice et CPO de Tiimo, designer de services dyslexique et TDAH qui conçoit des outils pour rendre la planification plus accessible.

En savoir plus
January 6, 2023
• Updated:
March 18, 2025

How Tiimo makes planning accessible without ads

Tiimo’s freemium model reflects our belief that planning tools should be accessible, user-centered, and designed for how neurodivergent people actually think.

No items found.

The idea that started it all

Tiimo started in 2015 with a simple yet ambitious idea: to create a planning app designed by and for neurodivergent people. Inspired by a research project with neurodivergent teens, the app was built to support ADHD’ers, Autistic folks, and anyone who thrives with visual organization. From the very beginning, co-creation and inclusion have been at the heart of how we work.

Our team reflects the community we support—many of us are neurodivergent ourselves. Based in Copenhagen, we embrace flexible working styles to accommodate different support needs and ways of working. Our approach is non-hierarchical and user-driven, ensuring that Tiimo truly serves the people it’s made for.

Melissa, one of Tiimo’s co-founders, was diagnosed with ADHD and dyslexia later in life. Her experiences brought invaluable insights to the design process, helping shape an app that reflects real needs and lived experiences.

Today, Tiimo is used by over a million people worldwide. Our goal has always been to help people feel more in control of their time and routines. We’re proud of the incredible community that’s grown around the app and grateful for the trust our users place in us.

Why isn't Tiimo completely free?

We’ve been asked this question many times, and we get it. Planning tools can feel out of reach for some, and we’ve always worked to make Tiimo as accessible as possible. However, two key factors shaped our approach:

No ads - ever

Ads can be distracting, and for an app designed to support focus, they simply don’t make sense. From the start, we made the decision to keep Tiimo completely ad-free. While ads could have helped cover costs, they would have gone against what Tiimo is all about.

Good apps need resources

Creating and improving a tool like Tiimo takes time, care, and resources. From intentional design to continuous updates, every part of the process requires funding. We’re committed to fair pay for our team, many of whom are neurodivergent, recognizing the systemic underemployment our community often faces. Premium subscriptions have helped sustain this work while keeping the app user-centered and distraction-free.

The funding that made freemium possible

In 2022, we reached a major milestone. We raised €3 million from social impact investors like People Ventures, Crowberry Capital, and Divergent. These partners share our mission to create tools that empower neurodivergent people and their communities.

This funding allowed us to introduce a forever free version of Tiimo. But we wanted the free version to offer genuine value, not just feel like a demo. That’s why it includes core features like the visual planner, focus timer, and anytime activities—tools that make a difference in everyday life.

For those who need more advanced tools, premium is there when you’re ready. It offers features like:

• Calendar integration (Google/iCal)

• Multi-device sync (phone, desktop, tablet, and watch)

• Shared access for up to five profiles

If you’re curious, you can try premium free for seven days to see if it’s right for you. Start your free trial below! ⬇️

Tiimo change la façon de planifier

Créé par des personnes neurodivergentes, pour les cerveaux qui pensent autrement. Plus clair, plus souple, plus utile au quotidien.

Apple logo
Télécharger sur l’App Store
Google logo
Télécharger sur Google Play

So, what's next for Tiimo?

The world still has a long way to go in creating systems that truly support neurodivergent people. Challenges like inaccessible diagnostic processes, lack of accommodations at work or school, sensory-unfriendly environments, and limited mental health support highlight just how far there is to go in creating a more inclusive society.

At Tiimo, we’re committed to creating tools that make a real difference. We’re exploring features like mood and habit tracking to help users understand how their choices and environments influence their well-being. With user consent, anonymized data could also contribute to research that improves diagnostic tools and develops more effective support systems for neurodivergent people worldwide.

While there’s more to do, we’re excited to keep building tools that empower individuals, strengthen communities, and create meaningful change.

If you’d like to learn more about Tiimo or our vision, check out our about page or reach out at hello@tiimo.dk. We'd love to hear from you! 

This article was updated in December 2024 to provide the most current and accurate information.

About the author

Melissa Würtz Azari

Melissa est cofondatrice et CPO de Tiimo, designer de services dyslexique et TDAH qui conçoit des outils pour rendre la planification plus accessible.

More from the author
How Tiimo makes planning accessible without ads
January 6, 2023

How Tiimo makes planning accessible without ads

Tiimo’s freemium model reflects our belief that planning tools should be accessible, user-centered, and designed for how neurodivergent people actually think.

Tiimo coach of the month icon

Georgina Shute

Gina is an ADHD coach and founder of KindTwo, helping overwhelmed leaders reclaim time and build neuroinclusive systems that actually work.

No items found.

The idea that started it all

Tiimo started in 2015 with a simple yet ambitious idea: to create a planning app designed by and for neurodivergent people. Inspired by a research project with neurodivergent teens, the app was built to support ADHD’ers, Autistic folks, and anyone who thrives with visual organization. From the very beginning, co-creation and inclusion have been at the heart of how we work.

Our team reflects the community we support—many of us are neurodivergent ourselves. Based in Copenhagen, we embrace flexible working styles to accommodate different support needs and ways of working. Our approach is non-hierarchical and user-driven, ensuring that Tiimo truly serves the people it’s made for.

Melissa, one of Tiimo’s co-founders, was diagnosed with ADHD and dyslexia later in life. Her experiences brought invaluable insights to the design process, helping shape an app that reflects real needs and lived experiences.

Today, Tiimo is used by over a million people worldwide. Our goal has always been to help people feel more in control of their time and routines. We’re proud of the incredible community that’s grown around the app and grateful for the trust our users place in us.

Why isn't Tiimo completely free?

We’ve been asked this question many times, and we get it. Planning tools can feel out of reach for some, and we’ve always worked to make Tiimo as accessible as possible. However, two key factors shaped our approach:

No ads - ever

Ads can be distracting, and for an app designed to support focus, they simply don’t make sense. From the start, we made the decision to keep Tiimo completely ad-free. While ads could have helped cover costs, they would have gone against what Tiimo is all about.

Good apps need resources

Creating and improving a tool like Tiimo takes time, care, and resources. From intentional design to continuous updates, every part of the process requires funding. We’re committed to fair pay for our team, many of whom are neurodivergent, recognizing the systemic underemployment our community often faces. Premium subscriptions have helped sustain this work while keeping the app user-centered and distraction-free.

The funding that made freemium possible

In 2022, we reached a major milestone. We raised €3 million from social impact investors like People Ventures, Crowberry Capital, and Divergent. These partners share our mission to create tools that empower neurodivergent people and their communities.

This funding allowed us to introduce a forever free version of Tiimo. But we wanted the free version to offer genuine value, not just feel like a demo. That’s why it includes core features like the visual planner, focus timer, and anytime activities—tools that make a difference in everyday life.

For those who need more advanced tools, premium is there when you’re ready. It offers features like:

• Calendar integration (Google/iCal)

• Multi-device sync (phone, desktop, tablet, and watch)

• Shared access for up to five profiles

If you’re curious, you can try premium free for seven days to see if it’s right for you. Start your free trial below! ⬇️

So, what's next for Tiimo?

The world still has a long way to go in creating systems that truly support neurodivergent people. Challenges like inaccessible diagnostic processes, lack of accommodations at work or school, sensory-unfriendly environments, and limited mental health support highlight just how far there is to go in creating a more inclusive society.

At Tiimo, we’re committed to creating tools that make a real difference. We’re exploring features like mood and habit tracking to help users understand how their choices and environments influence their well-being. With user consent, anonymized data could also contribute to research that improves diagnostic tools and develops more effective support systems for neurodivergent people worldwide.

While there’s more to do, we’re excited to keep building tools that empower individuals, strengthen communities, and create meaningful change.

If you’d like to learn more about Tiimo or our vision, check out our about page or reach out at hello@tiimo.dk. We'd love to hear from you! 

This article was updated in December 2024 to provide the most current and accurate information.

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